This guide will go over tips and best practices for writing a description for your listings.
Summary:
- I/Overview
- II/Example
I/Overview
A high-quality description is more important than you may think. Whether you are selling online or locally, it is essential to include high-quality, info-packed descriptions. The critical competence of a well-written description is to be very detailed. The buyer wants to know exactly what they are getting. Even if the item you have is widespread, just adding that extra bit of effort into including the quality is, is a plus. A well-written description is even more critical with pre-owned items and clothing. Try and take your time going over conditions and fit. You do not want to miss these essential details in your description. The more descriptive you are the better.
Some key elements you generally will want to include:
- Condition
- Any potential flaws in quality
- Are you firm on price or are you willing to take offers
- Potential shipping times
Additionally, you may want to focus on the visual side of things. This can mean formatting how your description is laid out by making all the necessary information presentable.
II/Example
The item being listed: Air Jordan 1 High 'Dark Mocha'
Example of a poor description:
"Nice quality, shoot me offers."
Example of a fair description:
"This item has not been previously worn and is still in factory packaging. The box is in great condition and shoe quality looks up to par. The size is a US Men's size 10. This will be shipped ASAP. I am open to offers, feel free to message me with offers as well as any other questions you may have!"
Example of a good description:
Product Description
Excellent quality and reasonable price. The shoe condition is good as well as the box quality. The shoe has not been previously worn and is deadstock.
Product Specification
Material: Leather/Suede
Quantity: 1
Size: US Men's 10
SKU: 555088-105
Notes:
Due to the light and screen setting difference, the item's color may be slightly different from the pictures.
Package includes:
1x Air Jordan 1 High 'Mocha'
1x Extra pair of laces
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